MtoM
Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
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Influencer Infused Events
Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…
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The Best Mobile Photo Editing Apps
Did you know you carry one of your most powerful branding tools with you wherever you go? Your smartphone camera is the key to transforming your social media marketing from humdrum to exceptional. With very little effort, you can take high-quality photos that will tell your brand’s story and capture your audience’s attention. In a…
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Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…
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An Overview of Snapchat Advertising
While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right now, the app itself has a lot of staying power. Brands, enticed by the platform’s 150 million daily users, are integrating Snapchat into their marketing plans. But advertising on Snapchat is still relatively new territory (it’s only been available since…
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A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…
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Social Media Photography Tips for Marketers
Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights: 37% of marketers…
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Crushing Deals Podcast Featuring Christine Wilson
Our CEO, Christine Wilson, talks social media marketing and entrepreneurship with Spencer Kulow on his Crushing Deals podcast. Spencer Kulow is a graduate student in the M.S. in Commerce program at the University of Virginia. Spencer and Christine met when she spoke on a panel at UVA’s Careers in Marketing Forum. Spencer later invited Christine…
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Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
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#ADayWithoutAWoman
#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…
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