MtoM
Choosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…
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How to Stay Connected in a Remote Office
The transition back into the office has already started for most companies. While some people may be excited to get back into the buzz of the office, most people are perfectly content staying at home. If your company is like MtoM and has chosen to stay remote, these 5 tips will help you stay connected…
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Virtual Events are Here to Stay
We’ve all experienced our fair share of virtual events in the past 12 months. Some have been fantastic and others have made us want to shut our laptops for good. MtoM has worked with a variety of clients this year to execute some incredibly engaging and innovative virtual events. Here are 5 ways to make…
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Why Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
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Facebook News Roundup
Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…
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Top Social Media Trends of 2018
At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…
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Strong Feelings on the Snapchat Redesign: A Lot of Hate, A Little Love
Snapchat users are not holding back on their opinions of the app’s new design. More than 1.2 million people have signed a Change.org petition asking Snapchat to go “back to the basics” and return to the old design. They complain that the update makes the app more difficult and confusing to navigate: There is a…
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MtoM Launches New Women’s Lifestyle Brand
We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…
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How to Avoid the ‘Dark Side’ of Influencer Marketing
When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting and useful content, and it benefits brands, social media influencers, and followers. When it’s done poorly, it brings up serious ethical and legal questions. It confuses fact and fiction, and it makes social media users distrustful of the entire industry.…
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Your 5 Step Guide to Creating a Great Instagram Story
1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…
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