Marketing Strategies
Blogs Give Real Boost to Brand Marketing
We came across this delightful little nugget while reading Direct Marketing News the other day: Blogs are 63% more likely to influence purchasing decisions than magazines. That stat just sort of popped out at us while we were reading DM News Senior Editor Natasha D. Smith’s take on this year’s trends in social media marketing.…
Read More
Advertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
Read More
Millennials Love These Three Words!
If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…
Read MoreMarketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
Read More
AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
Read More
Don’t Miss Out On The Fun of Halloween Marketing!
October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…
Read More
#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
Read More
Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
Read More
A Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the lives and behaviors of consumers, voters, residents, activists, companies, etc., firms in virtually every industry can make shockingly accurate predictions about what we’ll spend money on this holiday season or how we’ll vote in 2016. Big data is the alchemy of…
Read More
Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
Read More