Marketing Strategies
Video in Marketing Strategy: 2015 & Beyond
If you spend any part of your day killing time on the Internet, it won’t surprise you to hear that video reigns supreme in the content hierarchy. Video is the type of content that people seek out and engage with – for news, information and entertainment – and it’s only becoming more popular. As I…
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What’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
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5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…
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Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
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Twitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…
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A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
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Content Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…
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Mobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
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Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…
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Change or Die: A Corporate Bulletin From Jacob Marley
In Charles Dickens’ beloved novella A Christmas Carol, the ghost Jacob Marley visits miserly Ebenezer Scrooge to warn him of his impending doom should he continue in his selfish, loveless ways. “ I am here tonight to warn you that you have yet a chance and hope of escaping my fate,” moaned Marley. For the…
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