Influencer Marketing
The Explosion of Influencer Marketing
A recent article by Forbes discussed the explosive growth of influencer marketing and the impact social influencers have on consumers. We have been telling this story for years and it was great to see it so well summarized by Kyle Wong. He actually closed the article with one of our favorite quotes from Scott Cook,…
Read MoreThe Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the past year, I’ve added a few publications to my resume and it’s been very cool writing for new audiences across different categories. One of the publications I write for is HelloGiggles; it’s a fun, girl power-y, pop culture-y site that…
Read MoreLast Week Tonight with John Oliver: Native Advertising
A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…
Read More9 To-Die-For Desserts from Bell’Alimento
We are big fans of blogger Paula from Bell’Alimento and we work with her frequently on influencer campaigns for amazing brands that want to connect with her audience. Paula also creates incredible recipes and we had to document 9 of her to-die-for desserts with this Riddle. [postriddle data_game=’//www.riddle.com/Top10/Embedded/1881-9+To-Die-For+Desserts+by+Bell%27Alimento’]
Read MoreWhy You Should Read Holly Hamann’s Posts on LinkedIn
One of MtoM’s most significant partnerships is with TapInfluence. This genius technology company (no, I’m not overstating!) provides the platform that helps us run our influencer marketing campaigns flawlessly–keeping both clients and bloggers extremely happy. We’ve developed a great relationship with one of the co-founders, Holly Hamann. Not only did Holly and our very own Christine Wilson present…
Read MoreWhy Influencer Marketing Is Important to Your Brand — Webcast
Join Us For a Webcast Presented by Christine Wilson, Founder & CEO, MtoM Consulting Tracey Harrington McCoy, VP of Digital, MtoM Consulting Wednesday, June 4th at 12 noon EDT [hs_action id=”2365″] This webcast will teach you all about Influencer Marketing and how to do it effectively on any budget. Influencer marketing is the most powerful…
Read More5 Benefits of Influencer Marketing Told Via Adobe Voice
I recently discovered Adobe Voice when my father did a fun video about our family dog. It was funny and visual and took him about 10 minutes on his iPad. Of course I had to check it out and try it myself. I decided to cover the 5 Benefits of Influencer Marketing blog post that…
Read MoreInfluencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…
Read MoreHow to Explain Digital Marketing to a Kindergarten Class
I was very excited to be one of the many parent career presenters this month in my son Ronan’s kindergarten class. I love my son, I love my job, and I love talking about myself- what a perfect opportunity. That was until I sat down to think about how I would explain what it is…
Read MoreThe True Power of Sponsored Blog Posts
Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…
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