Influencer Marketing
Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
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Tracey’s Influencer Marketing Insight Featured on Forbes.com!
Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes a deeper look into influencer marketing and the skyrocketing influencer rates seen across the industry. Tracey addresses the rising concerns of high rates threatening partnerships between agencies and influencers. She recommends 3 tips the industry should consider when faced with…
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Influencer Marketing Lessons from New Research
Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this trajectory. According to recent research, many brands have made influencer marketing an integral and effective part of their overall marketing efforts, and other brands plan to follow suit in the…
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FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…
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Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
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What Makes a Great Influencer?
If we’ve said it once, we’ve said it a thousand times: influencer marketing is the best investment you can make in your brand. It’s the most effective way to get your ideal customers’ attention and build long-term relationships with them. And it’s achievable for all brands, no matter what size. The biggest challenge in getting…
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Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
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How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
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An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site called The American Mama, which she has now taken offline and called “fake nonsense.” Her post tells mom bloggers to do the same: shut it…
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Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
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