Pump Up Your Instagram With Instagrid!
Instagram’s feed of edited photos and perfectly timed videos can make it difficult for content to stand out. On the hunt for a new app that would display our product in a unique style, we found Instagrid. Instagrid is an easy to use photo app that evenly cuts whatever photo you want into halves, thirds,…
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What’s New In Social Media Marketing
We’re only six weeks into the new year, but 2016 is already off to a good start for social media marketers. It’s tough to stay in the loop with the changes happening across all the different platforms, so we’ll make sure to keep you updated. Here’s a recent round-up of what’s new in social media.…
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Not Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
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How to Use Facebook Audience Optimization for Better Organic Engagement
Last week, Facebook released a new feature that aims to help marketers increase engagement on their organic posts. Facebook Audience Optimization is a tool that allows publishers to add targeting information to reach an audience most interested in their posts. Here’s a quick guide on how to get started on Audience Optimization – and how…
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It’s Time to Invest in Influencer Marketing on Instagram
2015 was an exciting year for brands on Instagram. The social network was growing continuously in popularity, yet it still offered fresh new opportunities for brands to engage with their followers. It’s already clear that 2016 is off to a different start. Instagram has 400 million active users and 80 million photos posted each day, and it’s becoming…
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360-Degree Video Takes Advertising into the Future
Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…
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4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…
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3 Reasons We’re in Love with Blab
It’s an exciting time for livestreaming video, and it’s never been easier to become an instant broadcaster. What used to be an intimidating prospect involving a lot of tech expertise and fancy equipment is now as simple as downloading an app and pushing a button. Blab is a livestreaming video app that offers viewers a…
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How do I drive traffic to my YouTube videos?
With so many social networks competing for your time and budget, you need to be intentional about how you prioritize your marketing efforts. Facebook, Instagram, Pinterest and Twitter often take center stage for brands looking to reach their audience on social media, but don’t underestimate the potential of YouTube. We’ve talked a lot about what…
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How to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level – but only if you invest…
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