Posts by Tracey McCoy
Infographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
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The Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the past year, I’ve added a few publications to my resume and it’s been very cool writing for new audiences across different categories. One of the publications I write for is HelloGiggles; it’s a fun, girl power-y, pop culture-y site that…
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Meet Moxie Jean CEO and Co-Founder, Sharon Schneider
MtoM is excited to be working with a new client, Moxie Jean, an e-commerce website featuring upscale resale children’s clothing. The company was co-founded 2 years ago by Sharon Schneider, a former client services executive. “I love organic, well-made clothes (buying well-made clothes, furniture and other goods is one way to be “green”), but as a…
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How Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
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Catching Sexual Predators (Tracey’s Latest Article in Newsweek)
I want to share a link to my latest article in Newsweek because I think the topic is important to moms and parents everywhere: protecting our children from sexual predators. The crux of my article is a new mobile app called My Mobile Watchdog. This app allows parents to monitor their child’s cell phone activity…
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10 Baby Registry Must-Haves
For all you first-time moms, here are my 10 baby registry must-haves. (Seriously, they made my life 100 percent easier that first year!) [postriddle data_game=’//www.riddle.com/Top10/Embedded/1911-10+Baby+Registry+Must-Haves’]
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Language Stars: Back-to-School Open House Event
Language Stars, a client of MtoM that offers foreign language classes in five different languages, is hosting a bunch of great Back to School events this week. If you’re thinking about signing your children up for foreign language, we strongly encourage you to attend one of these events. Christine’s children attend the school and they LOVE it! Here’s a…
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‘Wish I Was Here’: A Kickstarter Success Story
People who know me are very aware that I’m pop culture obsessed. I love movies and TV — the more original the content, the better. And the past five years have been a real turning point in the quality of content getting produced. As more and more TV production companies begin distributing their content via…
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Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…
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Why You Should Read Holly Hamann’s Posts on LinkedIn
One of MtoM’s most significant partnerships is with TapInfluence. This genius technology company (no, I’m not overstating!) provides the platform that helps us run our influencer marketing campaigns flawlessly–keeping both clients and bloggers extremely happy. We’ve developed a great relationship with one of the co-founders, Holly Hamann. Not only did Holly and our very own Christine Wilson present…
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