Posts by Tracey McCoy
3 Reasons We’re in Love with Blab
It’s an exciting time for livestreaming video, and it’s never been easier to become an instant broadcaster. What used to be an intimidating prospect involving a lot of tech expertise and fancy equipment is now as simple as downloading an app and pushing a button. Blab is a livestreaming video app that offers viewers a…
Read MoreBig News for Brands: The Instagram Ads API Is Here
If you thought Instagram was just for selfies and pet pics, think again. Instagram instantly became a major player in the digital advertising space by launching its new ad API this Tuesday. The Facebook-owned company has opened the API to a select group of marketing partners, with plans to roll out access to all advertisers…
Read MoreThe güdly app: paying it forward on social media
We probably don’t have to tell you how much we love social media around here. We’re constantly amazed by how social networks allow us to stay connected, share content and engage in meaningful conversations in so many ways. Making social media a safer space But unfortunately, there can also be a dark side to social…
Read MoreThe güdly app: paying it forward on social media
We probably don’t have to tell you how much we love social media around here. We’re constantly amazed by how social networks allow us to stay connected, share content and engage in meaningful conversations in so many ways. Making social media a safer space But unfortunately, there can also be a dark side to social…
Read MoreWhat I Learned From the Sony Hack
As everyone now knows, Sony was viciously hacked in an attempt to stop their movie ‘The Interview’ from being released on December 25. Sensitive and private (and embarrassing) emails have been released on an almost daily basis. Just a couple days ago, the studio decided not to release the movie after the hackers threatened violence on moviegoers. The…
Read MoreInfographic: Snapchat vs. Facebook
The week’s winding down so let’s have a little fun. Here’s a quirky infographic comparing Snapchat and Facebook. It’s a little hokey but points out some interesting differences between the two social platforms. Take a look and let us know what you think in the comments. Infographic created by DPFOC Canada & USA
Read MoreThe Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
Read MoreHow One Mom Got Target to Address Their Girls’ Clothing Problem
I came upon an amazing article on https://momfabulous.com/ today. A mommy blogger wrote an article about the selection of girls’ clothing at Target — specifically, she highlighted the shockingly short length of girls’ shorts. The post went viral instantly and was featured on Huffington Post and shared on numerous parenting sites. And something super cool happened:…
Read MoreHow to Best Deal With Negative Comments on Social Media
It happens to every brand at some point: an unhappy customer or client leaves an angry comment on Facebook or Instagram or sends an upset tweet on Twitter. And how brands deal with these posts can make or break their social presence. A recent article in Inside Facebook, reveals speed is important. In fact, the article reports that 42…
Read MoreInfographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
Read More