Posts by Tracey McCoy
Apple’s Latest Ad Targets Parents (and We Love It!)
While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and…
Read MorePinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
Read MoreFacebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
Read MoreMtoM Spotify Playlist: While We Work
There is always music playing in the MtoM office. Since I began telecommuting, I’ve kept up our tradition of always (ALWAYS!) listening to tunes while working. Since my MtoM playlist always gets me super pumped up, I thought I’d share. Don’t make TOO much fun of my choices — some of these ARE guilty pleasure tunes! MtoM’s ‘While…
Read MoreYahoo Introduces Motion Ads to Enhance ‘Brand Storytelling’
Anyone that’s heard me talk about content marketing knows how important storytelling is when it comes to making an impact on the consumer. The same is true with advertising and Yahoo just introduced a very compelling new ad format that helps bring storytelling to a new level. The digital company released Motion Ads a couple months…
Read MoreNielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info
Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…
Read MoreMother’s Day Social Media Review: The Brands That Did It Right
While scrolling through Facebook on Mother’s Day, I saw a fantastic mix of friend photos and brand updates. As most social media marketers know, holidays provide brands a great opportunity to create original content for their audience–and it’s always fun to see what all the different brands create. Here are a few I loved: Oreo Coke Plum…
Read MoreSnapchat Snazzes Up Its Functionality
Late last week, Snapchat unveiled its latest product update — and it was jam packed with new features. The biggest addition is text messaging functionality. In a blog post on their site, they go into a little background explaining their new addition: “But until today, we felt that Snapchat was missing an important part of…
Read MoreWe Love Our Clients: Tom Dolan Swim School
We’re very excited about a new feature we’re starting on the MtoM blog! Each month we’ll highlight one of our clients in a new feature we’re calling ‘We Love Our Clients.” To kick it off, we’ll be highlighting the Tom Dolan Swim School in Dulles, VA. The TDSS was founded by Olympian swimmer Tom Dolan. Tom is a…
Read MoreOur Favorite Social Media Photo Ever!
The ladies at MtoM appreciate a good girl’s night out. Our last one included a whisky tasting, wheat beer, and a rousing game of Cards Against Humanity. But we’re pretty sad we missed this recent celebrity girls night out. Talk about a fun group of girls! You had me at Gwyneth Paltrow and Chelsea Handler!…
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