Posts by Christine Wilson
Serving up Social Engagement for a New Food Delivery Service
From chef-prepared eats to DIY dinners, there are lots of meal delivery services competing to win over consumers (literally – take Subway delivery, for instance). This Spring, our team partnered with Terra’s Kitchen don a series of Influencer campaigns to help raise brand awareness and drive sales for this newcomer with a fresh approach to…
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How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes to date. The app’s newest feature, Memories, allows users to save snaps in a private long-term collection within the app. This is a major shift from Snapchat’s defining characteristic – that snaps last only for a few seconds, or for…
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5 Tips to Use Facebook Insights for Better Engagement
Crafting an effective Facebook content strategy for your brand takes time and perseverance – but the good news is that the platform offers an excellent suite of tools to make this process easier. Facebook Insights provide detailed information on who your fans are, and what kind of content they like. Learn how to get the…
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An Internship at MtoM Consulting: Closing the Gap Between Expectations and Dreams
This post is beautifully written by our latest intern Rory Finnegan. For the past month and a half, Rory has been an amazing asset to our MtoM team. While we wish we could keep her with us, we wish her the best of luck as she continues her studies at my beloved alma mater, University of Virginia.…
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Tweeting About the Olympics? Read the Rules First
Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…
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A “Snappy” New Instagram Update
Instagram is all about sharing life’s big highlights and perfectly edited images. But today, the platform launched Instagram Stories—a new feature that allows users to piece together the not-so-perfect moments of their day into a slideshow. Drawing tools and text allow even more creativity in how a story is told. And after 24 hours, it…
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Pokémon GO—Channel Your Internal Geek to Make Some External Bank!
The Game: Pokémon GO has skyrocketed in the past week, quickly becoming this month’s “It Girl” of social media. The app surpassed 7.5 mil downloads in 5 days, and thanks to its photogenic quality, has also become a fan favorite for posting on Twitter, Instagram, Snapchat & Facebook. Pokémon GO provides us with an unique opportunity—considering the…
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The Lifespan of a Social Media Post
See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…
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9 Things to Know about Social & Digital Media’s Impact on #Rio2016
Before the internet, families crowded around their TVs to watch The Olympics—glued to tear jerking behind-the-scenes stories and record-breaking events. It was a shared experience and it still is—but now it’s unfolding 24/7, on a global scale, in the palm of our hands. We have unprecedented access to information, the athletes themselves, and more content…
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Internship at Women Lead Company and the #Girlboss
This post is the final Professional Development class paper for our intern Janhavi Deorukhkar. She received an A+ and brought Christine to tears. Sometimes you don’t realize how insightful the people around you can be. Thank you Janhavi for your incredibly talented, hard work this semester. We are excited to see what you do next because…
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