Posts by Christine Wilson
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…
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How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been on a roll releasing new features, and amping up its efforts to engage both users and brands. And Snapchat isn’t satisfied with interactions remaining within the app; it’s crossing digital barriers to bring branded campaigns to users in the “real…
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The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for the better. We follow candidates on Facebook, Twitter and Snapchat – and watch as they duke it out in real time. We share articles and videos on our profiles, and get into heated debates with friends and family. We isolate…
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We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the true influence of our marketing efforts. For social media marketing campaigns, tracking metrics is essential; but this process has become increasingly difficult in a complex digital landscape. An AdWeek article this month outlined the challenges brands face when trying to…
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Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
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Are We Going to Ditch Slack for Facebook Workplace?
So it is official, Facebook Workplace (formerly known as Facebook for Work) is live and there are 1,000 companies using it. Unfortunately MtoM is not one of them, so I only know what others have told me. MtoM has been using Slack for almost a year now and it has considerably reduced our internal email…
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Introducing MtoYou
Here at MtoM, we like to think of ourselves as experts in social media and digital marketing. We work hard to stay on top of how people and the world communicate with one another. We have our pulse on the latest apps and news that affects the social sharing space. We know what engages people…
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Social Media for Social Good: From Land O’Lakes to Lush
Land O’Lakes is on a mission to “delete hunger one photo at a time.” The brand’s new Delete to Feed campaign is partnering with Feeding America to raise awareness about hunger in the United States, and donate millions of meals to those in need. Land O’Lakes is harnessing the popularity of foodie content on Instagram…
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Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
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MtoM Consulting Founder and CEO Chosen for 40 Under 40 Annual Nomination
The Leadership Center for Excellence continues their 3rd annual 40 Under 40 event in Fall 2016 by nominating a group of emerging leaders in their perspective fields. The Leadership Center, previously known as Leadership Arlington, strives to ‘enlighten, inspire, and connect leaders’. The 40 Under 40 event selects men and women who have been registered…
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