Posts by Christine Wilson
Why Facebook Live is Taking Over Livestreaming Video
First there was Meerkat. Then came Periscope. And then Facebook Live joined the mix – and has been gaining momentum ever since. Livestreaming video is still a recent addition to social media, but it’s already had a huge impact on the way we interact with brands, celebrities and even politicians online. Not convinced? Just take…
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UVA McIntire Spring Symposium Recap
I had a fantastic time last week participating in UVA’s McIntire School of Commerce Spring Symposium, Analytics: From Revolution to Evolution. I was honored to be included as a member of the panel accompanying the keynote speaker, Tom Davenport. The other members of the panel included incredible movers and shakers in the world of analytics:…
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Photo Fun with Foodie
Increase contrast, reduce saturation, change brightness! Photo editing can become a time-consuming ordeal, but it’s necessary to deliver an image that will stand out for a few seconds before being lost in the mass of content. The Foodie App has taken my lackluster pictures and turned them into perfectly balanced, vivid images with a click…
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Snapchat is Growing Even Bigger with New Updates
If you’re over a certain age, it’s likely you didn’t really get Snapchat in the beginning. So it’s an app teenagers use to send each other photos that disappear after a few seconds? Huh. Why is this a big deal again? When did I get so old? (This was my reaction in a nutshell, so…
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Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
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The 88th Academy Awards and Social Media
Social media was a huge part of last night’s 88th Academy Awards. The advocacy, humor, and of course, a few gaffes, made the night a unique success. Race and inclusion were virtually co-hosts of the night as comedian Chris Rock challenged Hollywood for claiming to be progressive but failing to make movies more representative of…
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Pump Up Your Instagram With Instagrid!
Instagram’s feed of edited photos and perfectly timed videos can make it difficult for content to stand out. On the hunt for a new app that would display our product in a unique style, we found Instagrid. Instagrid is an easy to use photo app that evenly cuts whatever photo you want into halves, thirds,…
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4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…
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LIVE Streaming for All on Facebook- Add it to Our Toolbox with Periscope & Meerkat
I have been waiting for this news- live streaming is being rolled out to EVERYONE on Facebook finally. I love that I now have a whole arsenal of live streaming options for my clients- Periscope, Meerkat, Blab, Facebook Live Video! As a side note, Facebook also announced picture collages yesterday, which is also exciting, but the…
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15 Ways to Use Periscope in Your Business
We at MtoM are big fans of Periscope and utilize it frequently for our clients. It is a great way to connect with your audience in real time and to share information with your followers. We recently posted about How Periscope & Meerkat Can Liven Up Your Marketing and wanted to follow it up with this infographic…
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