How PR and Influencer Marketing Can Mix

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach significantly. Here’s a breakdown of what each type of campaign consists of and how we can create a customized solution that spans both earned and paid media.

Influencer Marketing: 

This is an incredibly powerful way to get a brand’s message to the masses in an authentic, relevant way. Partnering with key influencers (bloggers, social media influencers) to co-create digital content that is engaging and meaningful to consumers, allows even small brands to make a huge impact. MtoM has an expertise in harnessing the power of authoritative bloggers to market a brand  that resonates deeply with moms — a very powerful market that accounts for more than $2 trillion a year in spending in the U.S.

Public Relations:

Earned media, or a third-party endorsement about your brand, is also valuable. While there is no guarantee that media outreach will result in coverage, this type of placement does wonders for a brand. Because the sentiment about a company or product is coming from an external source without asking them do so in exchange for compensation, it can add a level of credibility. (Note: often, a product sample is provided for review). It also allows for brands to generate exposure to an even wider audience (magazines, newspapers, and blogs) that complements an existing blogger promotion.

For maximum exposure, we recommend both! Our PR team works closely with the Influencer team to map out a plan of attack, and together, we tap into the influence of bloggers and the huge, highly engaged reach they have.