The True Power of Sponsored Blog Posts

Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…

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How PR and Influencer Marketing Can Mix

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

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How PR and Influencer Marketing Can Mix

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

Read More