Archive for October 2014
How One Mom Got Target to Address Their Girls’ Clothing Problem
I came upon an amazing article on https://momfabulous.com/ today. A mommy blogger wrote an article about the selection of girls’ clothing at Target — specifically, she highlighted the shockingly short length of girls’ shorts. The post went viral instantly and was featured on Huffington Post and shared on numerous parenting sites. And something super cool happened:…
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Don’t Miss Out On The Fun of Halloween Marketing!
October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…
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#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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