Archive for October 2014
The Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
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The Digital Country Club
Exclusivity and high society aren’t just for smoking rooms and golf courses anymore – the upper upper class has moved to the web. The following offer a glimpse into the ways that those with thousands (or more) to spare can connect. Netropolitan It is Facebook for the 1% – an extremely niche market. According to The…
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Coming Soon to a Snapchat Near You
Wherever you are, they will find their way in. We’re talking about advertisements, of course. Brands want to reach you and will adapt to popular platforms to be seen. If the masses are interacting on a specific site or social media application, brands need to be there. It is their job to be relatable and bring the…
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Blogs Give Real Boost to Brand Marketing
We came across this delightful little nugget while reading Direct Marketing News the other day: Blogs are 63% more likely to influence purchasing decisions than magazines. That stat just sort of popped out at us while we were reading DM News Senior Editor Natasha D. Smith’s take on this year’s trends in social media marketing.…
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Advertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
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They Speak Our Language: Millennials, Personal Branding, and the Need for Authenticity
If only Dorothy hadn’t looked behind the curtain. She would never have realized just how powerless the Great and Powerful Wizard of Oz really was; she would never have seen through his theatrics. But she did. And there was nothing there but a man. Though she certainly doesn’t qualify as a millennial, Dorothy may as…
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Millennials Love These Three Words!
If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…
Read MoreMarketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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The Problem With Pitching
Media outreach is tricky. What may seem like an easy target, often falls on deaf ears because journalists receive hundreds of email pitches every day. It can be difficult to cut through the clutter and make an impression. Nowsourcing put together this awesome infographic that shows what to do and not to do when reaching…
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