TikTok Is Obsessed With This Toaster, Thanks to Influencer Marketing!

Revolution Cooking's direct-to-consumer revenue up 2.5x year-over-year.

revolution toaster (1)

Campaign Performance Highlights

From July 2021 to August 2022 - working with 45 influencers and a budget of less than $40K - the campaign achieved over 147 million views, more than 10 million engagements, and sold out the Rev Cooking toaster on Costco.com!

  • >$40K
    0%

Budget

  • 45
    0%

Influencers

  • 147.9M
    0%

Views

  • 10.3M
    0%

Engagements

It is Seriously Called the TikTok Toaster

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Sample Influencer Content (2021-2022)

404K Views

Video credit: Simply Sal Finds

24.59M Views

Video credit: Albert Niazhvinski

17.25M Views

Video credit: Alina Prokuda

Hear the Story from Revolution Cooking

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- Kristen Everett,
Revolution Cooking

"We are able to measure success almost immediately. We can see traffic spikes, sales, and social growth as soon as a successful video goes live. If an influencer has a trackable link or affiliate link in their profile, we are also able to pinpoint exact sales contributed to the video."

Influencer Marketing Blogs

Ready for your brand to be the next TikTok Star?

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