Posts Tagged ‘social media’
Social Media Round-Up: Full-Screen Facebook Live
What have you missed in social media marketing news this week? Catch up on the latest and greatest in our social media round-up! Facebook Live Goes Full Screen Facebook Live is dominating the livestreaming video landscape right now. In just the past week on Facebook Live, astronaut Buzz Aldrin broadcast his memories of the…
Read More
5 Instagram Hashtag Tips to Better Market Your Brand
Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. As…
Read More
Tips for Designing Snapchat On-Demand Geofilters
Snapchat is undoubtedly the most popular kid on the marketing block right now. Big brands are paying big bucks for sponsored lenses to promote their products – with everyone from Benefit Cosmetics to Twentieth Century Fox forking over between $600,000 and $750,000 for 24 hours of a fun custom lens that generates high engagement. But…
Read More
Pokémon GO—Channel Your Internal Geek to Make Some External Bank!
The Game: Pokémon GO has skyrocketed in the past week, quickly becoming this month’s “It Girl” of social media. The app surpassed 7.5 mil downloads in 5 days, and thanks to its photogenic quality, has also become a fan favorite for posting on Twitter, Instagram, Snapchat & Facebook. Pokémon GO provides us with an unique opportunity—considering the…
Read More
The Lifespan of a Social Media Post
See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…
Read More
9 Things to Know about Social & Digital Media’s Impact on #Rio2016
Before the internet, families crowded around their TVs to watch The Olympics—glued to tear jerking behind-the-scenes stories and record-breaking events. It was a shared experience and it still is—but now it’s unfolding 24/7, on a global scale, in the palm of our hands. We have unprecedented access to information, the athletes themselves, and more content…
Read More
Social Media Round-Up: From Snapchat Ads to Facebook Video Comments
Congrats, you made it to the end of a long week! Reward yourself by catching up on the social media stories that marketers are buzzing about right now. Snapchat Expands its Advertising Snapchat seems to be on a mission for total social media domination, and this week it announced a bold plan to expand advertising…
Read More
Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
Read More
Infographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
Read More
How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
Read More