Posts Tagged ‘instagram’
How to Disclose Branded Content on Instagram
Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…
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Tips for Taking an Addictive Boomerang
A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…
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How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…
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How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
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Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
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A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…
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The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…
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Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …
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A “Snappy” New Instagram Update
Instagram is all about sharing life’s big highlights and perfectly edited images. But today, the platform launched Instagram Stories—a new feature that allows users to piece together the not-so-perfect moments of their day into a slideshow. Drawing tools and text allow even more creativity in how a story is told. And after 24 hours, it…
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5 Instagram Hashtag Tips to Better Market Your Brand
Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. As…
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