Super Bowl Advertising: Is Snapchat the New TV?

The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…

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The Super Bowl of Social Media

I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…

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