Posts Tagged ‘advertising’
Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…
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How to Make Great Videos for Your Business
These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…
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We Need More Ads!
That was the chant a few dozen hollered as I hastily ran from seminar to seminar during Advertising Week 2014. Though the conference was several months ago, I’m still cycling through what I learned both in and out of the discussions. The first morning, filled with events, people, fresh coffee, and delicious New York bagels, held more…
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Content Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…
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Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…
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Advertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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Coming Soon to a Snapchat Near You
Wherever you are, they will find their way in. We’re talking about advertisements, of course. Brands want to reach you and will adapt to popular platforms to be seen. If the masses are interacting on a specific site or social media application, brands need to be there. It is their job to be relatable and bring the…
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They Speak Our Language: Millennials, Personal Branding, and the Need for Authenticity
If only Dorothy hadn’t looked behind the curtain. She would never have realized just how powerless the Great and Powerful Wizard of Oz really was; she would never have seen through his theatrics. But she did. And there was nothing there but a man. Though she certainly doesn’t qualify as a millennial, Dorothy may as…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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