Posts Tagged ‘advertising’

How User-Generated Content Helped Polaroid Boost Sales by 180%

In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt and compete with emerging digital photo technology. Yet in 2016, the brand is strong and its sales are thriving – in no small part due to its savvy leverage of user-generated content. Polaroid’s parent company, C&A Marketing, hired Aaron Paine…

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Super Bowl Advertising: Is Snapchat the New TV?

The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…

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Facebook Takes a Cue from Snapchat with New Profile Frames

Facebook is releasing a new tool that will allow anyone – including Facebook Page owners – to create custom profile frames that others can discover and use on the social network. Through the Camera Effects Platform, Facebook users can design profile frames that are similar to Snapchat’s on-demand geofilters, which the app launched earlier this…

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How Can You Track Effectiveness in Social Media?

Everything you do for your business on Facebook – whether it’s a post or an ad campaign – serves a purpose in your overall marketing strategy. And it’s important to track the impact of each of these actions to measure how many people you reached, how they engaged with your content, and what calls to…

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FTC Cheat Sheet

As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…

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How Brands Are Engaging Audiences with Snapcodes

No one can accuse Snapchat of being complacent. This past year, the company has been on a roll releasing new features, and amping up its efforts to engage both users and brands. And Snapchat isn’t satisfied with interactions remaining within the app; it’s crossing digital barriers to bring branded campaigns to users in the “real…

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We Need Social Media Metrics – But How Do We Measure Them?

We marketers love our data. Detailed metrics give us insight into our audience and the true influence of our marketing efforts. For social media marketing campaigns, tracking metrics is essential; but this process has become increasingly difficult in a complex digital landscape. An AdWeek article this month outlined the challenges brands face when trying to…

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Tips for Planning a Holiday Influencer Campaign

As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…

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The Successes & Challenges of Influencer Marketing

In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay influencers to promote their products and services. This usually meant signing an actor or an athlete or a musician as a brand ambassador to wear your clothing line,…

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Is Whisper the New Secret Success in Advertising?

Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers.  While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…

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