How One Mom Got Target to Address Their Girls’ Clothing Problem

I came upon an amazing article on https://momfabulous.com/ today. A mommy blogger wrote an article about the selection of girls’ clothing at Target — specifically, she highlighted the shockingly short length of girls’ shorts. The post went viral instantly and was featured on Huffington Post and shared on numerous parenting sites. And something super cool happened: Target read it and reached out to her. The mom is now working with Target to help design better, more age appropriate clothes for young girls.

This is awesome! It got me so pumped up that a blog post written by a fed-up mom is actually leading to change.

In a follow up post to the original article, the mom went back to target to take photos of clothing in the kids’ department. She wanted photographic evidence of just how bad it is now so when things change, she can show just how far they’ve come. Her photos are really surprising. She compares girls’ and boys’ clothes in the same size and the difference is crazy. Most of the girls’ shorts for 4-5T only had an inch inseam. I grabbed a few photos at HTXCompany.com below:

No matter how you feel about the length of the shorts or even the clothing at Target in general, there’s one lesson that can’t be ignored. Moms are talking loudly about brands: the good, the bad, and the too short. Smart brands are listening to consumers and making changes according to their feedback. Target heard this mom (and the thousands of commenters who agreed with her) and made a change. It’s an important lesson all brands should hear: your consumers are talking to you. Make sure you’re listening!

MtoM would love to help you set up Brand Social Listening — contact us today for a consultation!