MtoM Blog
Why Micro-Influencers Are Better for Your Brand
A “bigger is better” mentality often prevails when planning influencer marketing campaigns. We aim for big-name influencers with bigger audiences (while spending bigger budgets) because we think they’ll be worth the investment. More eyeballs equal more engagement, right? Not necessarily. Mega-influencers like Kendall Jenner and Bella Hadid do gain attention for the brands they promote,…
Read More
How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
Read More
Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…
Read More
Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…
Read More
What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…
Read More
Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
Read More
Influencer Infused Events
Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…
Read More
The Best Mobile Photo Editing Apps
Did you know you carry one of your most powerful branding tools with you wherever you go? Your smartphone camera is the key to transforming your social media marketing from humdrum to exceptional. With very little effort, you can take high-quality photos that will tell your brand’s story and capture your audience’s attention. In a…
Read More
Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed. Here are a few examples of brands that are doing…
Read More
Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…
Read More