MtoM Blog
Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
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How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…
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7 Sites with Free Stock Photos for Your Social Media or Blog
Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…
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Is Snapchat in danger? Or simply evolving?
In the nearly six months since its initial public offering, Snap Inc. has been closely monitored by the company’s investors, supporters and critics. The corporate parent of Snapchat is the subject of constant speculation, with some pointing to its young and highly engaged audience as markers of success, and others raising concerns over its failure…
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Facebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…
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Voice AI & the Future of Brand Marketing
Alexa, how will marketers use voice search in the future? Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…
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Why 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots have long been the norm for TV, mobile and social media usage are changing the way brands think about ads. And the new standard is brief, punchy video ads that last only a few seconds, and stand out in a…
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Tips for Using Canva for Social Media Graphics
Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals to capture your audience’s attention. We’ve talked before about how you can take better photos, starting with the equipment you already have. But what about creating beautiful graphics? A striking graphic can do wonders to boost engagement, drive sales or…
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Facebook to Launch Video Creator App This Year
Later this year, Facebook will launch a new app that will make it easier for influencers to create video content. They also announced that they would launch more video games for Facebook in which you can get elo boosting services from ElitistGaming. This dedicated video creation platform will be part of an update to Facebook…
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What You Need to Know About Using User Generate Content (UGC)
“Someone posted a picture on Instagram at our restaurant and they said they loved our new summer menu! Let’s repost it right away. Where else can we post it- on our website, Facebook?” Wait a minute- don’t hit repost just yet. Do you know what laws apply to User Generate Content? There are a few…
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