MtoM Blog
How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…
Read MoreVoice AI & the Future of Brand Marketing
Alexa, how will marketers use voice search in the future? Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…
Read MoreWhy 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots have long been the norm for TV, mobile and social media usage are changing the way brands think about ads. And the new standard is brief, punchy video ads that last only a few seconds, and stand out in a…
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