MtoM Blog
Advertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
Read MoreChange or Die: A Corporate Bulletin From Jacob Marley
In Charles Dickens’ beloved novella A Christmas Carol, the ghost Jacob Marley visits miserly Ebenezer Scrooge to warn him of his impending doom should he continue in his selfish, loveless ways. “ I am here tonight to warn you that you have yet a chance and hope of escaping my fate,” moaned Marley. For the…
Read MoreeMarketer Interview with Christine
I recently got a call from eMarketer about our Millennial Mom research. They asked to interview me about how millennial moms are affected by mobile technology, social media, and the “always on” society. We discussed how social media usage is changing with millennials and what makes their lives easier and what actually causes more stress.…
Read MoreAdvertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
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