MtoM Blog
Google’s new “mobile friendly” label raises stakes for brands
Businesses catering to mobile users is nothing new, but now that Google is evaluating websites for their mobile friendliness, the stakes are a lot higher. In a recent post for Entrepreneur, Henry Kim, Co-Founder and President of Symphony Commerce, gets to the heart of the matter: “With 2 billion smartphone or tablet users expected to…
Read More
Facebook Ads Are Even More Awesome!
If you read our blog, you know that we are big fans of Facebook advertising. We are able to drive highly targeted traffic to our clients’ websites with amazing ROI. You might remember that a recent study showed that your Like behavior on Facebook was a better indicator of your personality than your closest friend…
Read More
Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
Read More
Brand New! Snapchat Discover
http://youtu.be/UbOMqA2AOIk Snapchat announced today that the 9.0 version has been released and includes their new Discover feature. Discover provides news updates and content on channels from media partners such as CNN, Cosmopolitan, Daily Mail, ESPN, The Food Network, People, National Geographic, Yahoo! News, and more. There will be new content every day that will make discovery…
Read More
Twitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…
Read More
We Need More Ads!
That was the chant a few dozen hollered as I hastily ran from seminar to seminar during Advertising Week 2014. Though the conference was several months ago, I’m still cycling through what I learned both in and out of the discussions. The first morning, filled with events, people, fresh coffee, and delicious New York bagels, held more…
Read More
Who Knows You Better Than Your Friends and Family? Facebook of Course.
We say it time and again in our digital ad seminars, Facebook knows you better than anyone. And now we know it is true based on the findings published Monday in a new study by the journal of the Proceedings of National Academy of Science. But wait, my mom must know me the best- she…
Read More
A Spirited Conversation with Frederique Irwin
We were honored to have a Spirited Conversation with Frederique Irwin, the Founder and CEO of HerCorner. Our Spirited Conversations host Sharen Sellgren and MtoM’s Christine Wilson sat down with Fred at Lia’s in Chevy Chase in a private space in the back for a few drinks and good talk. HerCorner is a community of women…
Read More
A Spirited Conversation with Ben Lieber
MtoM interviewed Ben Lieber, the founder and CEO of Potomac Law Group, a virtual law firm employing mostly women who need a more flexible schedule. Ben is also an underground poker player in the D.C. area and shared some of his background with me last Friday at Fuego, a noisy Mexican joint in Clarendon.
Read More
A Spirited Conversation with Ben Lundin
MtoM had a great conversation with Ben Lundin at the Tabard Inn in D.C.- Ben is the founder and CEO of a start-up for new parents called Pacify. We learned so much from our conversation about the thought process behind launching a new business. Enjoy!
Read More