MtoM Blog
All You Need To Know: The New iPhone, iPad Pro And Apple TV
Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…
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MtoM Founder & CEO Wins “Lead By Example” Award from Her Corner
Last week, the Washington, DC based entrepreneurial organization, Her Corner, honored MtoM Founder and CEO, Christine Wilson, with the “Lead by Example Award” at their annual end of summer gathering at the Willard Inter-Continental Hotel, where they honored 5 top female entrepreneurs from across the beltway. Her Corner Founder, Frederique Irwin, had this to say…
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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
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MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
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Marriott International Launches Canvas: Entrepreneurial Food & Drink Concept Lab
Marriott International recently launched CANVAS, a ground breaking project within the Hospitality Industry to attract budding culinary entrepreneurs to launch their business venture with in its hotels nationwide. We were excited to be on hand to get an up close and personal look into this new initiative! Baltimore Marriott Inner Harbor, a local client of…
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How Periscope & Meerkat Can Liven Up Your Marketing
With the rise of innovative apps like Periscope and Meerkat, it’s now a lot easier to incorporate live video broadcasting into your social media marketing. Using short videos in your marketing strategy is nothing new – and with apps such as Vine and Instagram, it’s easy to do even if you have no multimedia experience.…
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What’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
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Why Do I Hate Twitter & Love Instagram?
I run a digital marketing agency. I must be on all social media platforms, and I clearly see the marketing value in each one. But I have to admit that I pick favorites. And Twitter isn’t on my list. Noise vs. Engagement Of course I know how powerful it is as an engagement tool; I…
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