MtoM Blog

Is Whisper the New Secret Success in Advertising?

By Christine Wilson | October 2, 2015

Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers.  While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…

Read More
Instagram Advertising

Instagram Opens Advertising To All: What This Means for Brands

By Christine Wilson | September 17, 2015

After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…

Read More

All You Need To Know: The New iPhone, iPad Pro And Apple TV

By Christine Wilson | September 11, 2015

Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

Read More

MtoM Founder & CEO Wins “Lead By Example” Award from Her Corner

By Christine Wilson | September 9, 2015

Last week, the Washington, DC based entrepreneurial organization, Her Corner, honored MtoM Founder and CEO, Christine Wilson, with the “Lead by Example Award” at their annual end of summer gathering at the Willard Inter-Continental Hotel, where they honored 5 top female entrepreneurs from across the beltway. Her Corner Founder, Frederique Irwin, had this to say…

Read More

How Influencer Marketing Helped Capital One Boost Ad Recall by 16%

By Christine Wilson | September 2, 2015

Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…

Read More

MtoM’s Celebrity & Athlete Influencer Marketing

By Christine Wilson | August 21, 2015

Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

Read More

More Streaming Video! Facebook Launches Live for Verified Celebrities

By Christine Wilson | August 6, 2015

Yesterday Facebook launched their own live streaming video service, “Live,” as part of their Mentions app which is only available to verified celebrity accounts. The service places Facebook in competition with Twitter’s Periscope and Meerkat which both launched earlier this year. We are excited for the possibilities of utilizing this feature with verified influencers in our campaigns.…

Read More

Big News for Brands: The Instagram Ads API Is Here

By Tracey McCoy | August 5, 2015

If you thought Instagram was just for selfies and pet pics, think again. Instagram instantly became a major player in the digital advertising space by launching its new ad API this Tuesday. The Facebook-owned company has opened the API to a select group of marketing partners, with plans to roll out access to all advertisers…

Read More
Canvas

Marriott International Launches Canvas: Entrepreneurial Food & Drink Concept Lab

By Christine Wilson | July 23, 2015

Marriott International recently launched CANVAS, a ground breaking project within the Hospitality Industry to attract budding culinary entrepreneurs to launch their business venture with in its hotels nationwide. We were excited to be on hand to get an up close and personal look into this new initiative! Baltimore Marriott Inner Harbor, a local client of…

Read More

How Periscope & Meerkat Can Liven Up Your Marketing

By Christine Wilson | July 21, 2015

With the rise of innovative apps like Periscope and Meerkat, it’s now a lot easier to incorporate live video broadcasting into your social media marketing. Using short videos in your marketing strategy is nothing new – and with apps such as Vine and Instagram, it’s easy to do even if you have no multimedia experience.…

Read More