Social Media
The Power of Live Tweeting TV Shows
If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…
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The Ever-Changing Game of Social Media
For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…
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Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
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“Did That Really Just Happen?” Social Media Crisis Management
We’ve all seen that one post, picture or tweet that made us ask, jaws dropped, “did that really just happen?” Social media problems arise every day for brands of all types. A company has the option to fix it or fall deeper into the black hole of crisis. According to Ozgur Alaz, author of Ozurg Alaz:…
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Infographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
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Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
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The Investigation of Two Generations on Social Media
Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…
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Infographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
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New on Twitter: A “Buy” Button That Supports Instant Sales
Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet. Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…
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Why Posting Brunch Pictures at Dinner Time Works
You may already be doubting this post as an excuse for selfies and “omg, look at this smoothie I made.” But let me explain, or the headline won’t make sense the way I want it to. To help you follow along with my thought process, I want tell you a bit about myself. I’m a senior in college with…
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