Social Media
2015 is the Year of Video!
If you don’t have video as part of social media strategy this year then it is time to add it in! Video is being rewarded more than ever on Facebook and a recent study by Socialbakers shows that photo posts are half as likely to be shown as video posts. I have seen the increase in…
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Facebook Ads Are Even More Awesome!
If you read our blog, you know that we are big fans of Facebook advertising. We are able to drive highly targeted traffic to our clients’ websites with amazing ROI. You might remember that a recent study showed that your Like behavior on Facebook was a better indicator of your personality than your closest friend…
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Brand New! Snapchat Discover
http://youtu.be/UbOMqA2AOIk Snapchat announced today that the 9.0 version has been released and includes their new Discover feature. Discover provides news updates and content on channels from media partners such as CNN, Cosmopolitan, Daily Mail, ESPN, The Food Network, People, National Geographic, Yahoo! News, and more. There will be new content every day that will make discovery…
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Twitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…
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Who Knows You Better Than Your Friends and Family? Facebook of Course.
We say it time and again in our digital ad seminars, Facebook knows you better than anyone. And now we know it is true based on the findings published Monday in a new study by the journal of the Proceedings of National Academy of Science. But wait, my mom must know me the best- she…
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A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
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Infographic: Snapchat vs. Facebook
The week’s winding down so let’s have a little fun. Here’s a quirky infographic comparing Snapchat and Facebook. It’s a little hokey but points out some interesting differences between the two social platforms. Take a look and let us know what you think in the comments. Infographic created by DPFOC Canada & USA
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Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…
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To Meme, or Not to Meme
This past week, a 16 year old named Alex became famous in ONE day. Someone took a picture of him working and created a meme, dubbing him #AlexfromTarget. He now has over 500,000 Twitter followers and has even made an appearance on The Ellen Show. Target even embraced his new found fame, saying, “We heart Alex,…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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