Social Media
Infographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
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How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
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How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
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Facebook News: Branded Content, Monetization & More
It’s been a busy month for Facebook. We can hardly keep up with all the news and rumors about the platform’s updates and upcoming developments. In case you missed them, here are a few stories that could have a positive impact on marketers and influencers. Branded Content Until earlier this month, Facebook prohibited marketers, media…
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Photo Fun with Foodie
Increase contrast, reduce saturation, change brightness! Photo editing can become a time-consuming ordeal, but it’s necessary to deliver an image that will stand out for a few seconds before being lost in the mass of content. The Foodie App has taken my lackluster pictures and turned them into perfectly balanced, vivid images with a click…
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The Future of Facebook: Career Recruitment & Virtual Reality?
In the world of social media, Facebook is an established veteran compared to newcomers like Snapchat or Pinterest. There are plenty of blog posts and think pieces that have come out in the last year or so that claim Facebook is dead. They point to user saturation and declining interest among millennials, and predict that…
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Snapchat is Growing Even Bigger with New Updates
If you’re over a certain age, it’s likely you didn’t really get Snapchat in the beginning. So it’s an app teenagers use to send each other photos that disappear after a few seconds? Huh. Why is this a big deal again? When did I get so old? (This was my reaction in a nutshell, so…
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Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
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Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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Snapchat Geofilters: On-Demand & Ready for Your Brand
With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…
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