MtoM
UVA McIntire Spring Symposium Recap
I had a fantastic time last week participating in UVA’s McIntire School of Commerce Spring Symposium, Analytics: From Revolution to Evolution. I was honored to be included as a member of the panel accompanying the keynote speaker, Tom Davenport. The other members of the panel included incredible movers and shakers in the world of analytics:…
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MtoM’s Christine Wilson to Speak at UVA’s McIntire School of Commerce
This Friday, MtoM founder and CEO Christine Wilson will return to her alma mater, the University of Virginia, to speak on a panel discussion during the 2016 Spring Symposium. The panel, “Analytics: State of the Art and Future Trends,” is focused on how business analytics are used in everything from social media to human resources.…
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Facebook Messenger Launches Chat Bots for Companies
If you’ve ever spent a frustrating 30 minutes trying to track down a company’s customer service phone number, or listening to interminable hold music while waiting to talk to a real person, Facebook is proposing a new solution. Last week, it announced an update to Facebook Messenger that allows companies to build chat bots to…
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Snapchat is Growing Even Bigger with New Updates
If you’re over a certain age, it’s likely you didn’t really get Snapchat in the beginning. So it’s an app teenagers use to send each other photos that disappear after a few seconds? Huh. Why is this a big deal again? When did I get so old? (This was my reaction in a nutshell, so…
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Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
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Snapchat Geofilters: On-Demand & Ready for Your Brand
With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…
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The 88th Academy Awards and Social Media
Social media was a huge part of last night’s 88th Academy Awards. The advocacy, humor, and of course, a few gaffes, made the night a unique success. Race and inclusion were virtually co-hosts of the night as comedian Chris Rock challenged Hollywood for claiming to be progressive but failing to make movies more representative of…
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Pump Up Your Instagram With Instagrid!
Instagram’s feed of edited photos and perfectly timed videos can make it difficult for content to stand out. On the hunt for a new app that would display our product in a unique style, we found Instagrid. Instagrid is an easy to use photo app that evenly cuts whatever photo you want into halves, thirds,…
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What’s New In Social Media Marketing
We’re only six weeks into the new year, but 2016 is already off to a good start for social media marketers. It’s tough to stay in the loop with the changes happening across all the different platforms, so we’ll make sure to keep you updated. Here’s a recent round-up of what’s new in social media.…
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360-Degree Video Takes Advertising into the Future
Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…
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