MtoM
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
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Are We Going to Ditch Slack for Facebook Workplace?
So it is official, Facebook Workplace (formerly known as Facebook for Work) is live and there are 1,000 companies using it. Unfortunately MtoM is not one of them, so I only know what others have told me. MtoM has been using Slack for almost a year now and it has considerably reduced our internal email…
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Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
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MtoM Consulting Founder and CEO Chosen for 40 Under 40 Annual Nomination
The Leadership Center for Excellence continues their 3rd annual 40 Under 40 event in Fall 2016 by nominating a group of emerging leaders in their perspective fields. The Leadership Center, previously known as Leadership Arlington, strives to ‘enlighten, inspire, and connect leaders’. The 40 Under 40 event selects men and women who have been registered…
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Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …
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An Internship at MtoM Consulting: Closing the Gap Between Expectations and Dreams
This post is beautifully written by our latest intern Rory Finnegan. For the past month and a half, Rory has been an amazing asset to our MtoM team. While we wish we could keep her with us, we wish her the best of luck as she continues her studies at my beloved alma mater, University of Virginia.…
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Tweeting About the Olympics? Read the Rules First
Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…
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Internship at Women Lead Company and the #Girlboss
This post is the final Professional Development class paper for our intern Janhavi Deorukhkar. She received an A+ and brought Christine to tears. Sometimes you don’t realize how insightful the people around you can be. Thank you Janhavi for your incredibly talented, hard work this semester. We are excited to see what you do next because…
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How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
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How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
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