MtoM
The Night Tracey was on House Hunters International
Last night our COO, Tracey McCoy, appeared on HGTV’s House Hunters International and the MtoM team was scattered around at various viewing parties. The irony is that Tracey was sound asleep in Wiesbaden since it aired at 4:30 am her time. Her absence allowed the team to virtually share our unfiltered thoughts and comments about the…
Read More
A Spirited Conversation with Frederique Irwin
We were honored to have a Spirited Conversation with Frederique Irwin, the Founder and CEO of HerCorner. Our Spirited Conversations host Sharen Sellgren and MtoM’s Christine Wilson sat down with Fred at Lia’s in Chevy Chase in a private space in the back for a few drinks and good talk. HerCorner is a community of women…
Read More
A Spirited Conversation with Ben Lieber
MtoM interviewed Ben Lieber, the founder and CEO of Potomac Law Group, a virtual law firm employing mostly women who need a more flexible schedule. Ben is also an underground poker player in the D.C. area and shared some of his background with me last Friday at Fuego, a noisy Mexican joint in Clarendon.
Read More
What I Learned in 2014
Is there anything better than the endless lists that mark the end of one year and the beginning of another? Of course, we are resolving to eat better, exercise more, grow our business, etc. etc. We are also resolving to take the lessons learned in 2014 to heart and to share them with our clients…
Read More
A Spirited Conversation with Christine Wilson
Check out our inaugural podcast with MtoM’s Founder & CEO. Hosted by Spirited Conversations’ Sharen Sellgren.
Read More
What I Learned From the Sony Hack
As everyone now knows, Sony was viciously hacked in an attempt to stop their movie ‘The Interview’ from being released on December 25. Sensitive and private (and embarrassing) emails have been released on an almost daily basis. Just a couple days ago, the studio decided not to release the movie after the hackers threatened violence on moviegoers. The…
Read More
Podcasting Has Its First Breakout Hit
During our recent offsite strategy session, Sharen Sellgren, suggested that we start an MtoM podcast. I honestly hadn’t listened to a podcast in such a long time and they had never really been “my thing.” I love to listen to books and I have an insane Audible library. I also listen to talk radio all…
Read More
YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
Read More
Mobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
Read More
Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…
Read More