Mobile

All You Need To Know: The New iPhone, iPad Pro And Apple TV

Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

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How Periscope & Meerkat Can Liven Up Your Marketing

With the rise of innovative apps like Periscope and Meerkat, it’s now a lot easier to incorporate live video broadcasting into your social media marketing. Using short videos in your marketing strategy is nothing new – and with apps such as Vine and Instagram, it’s easy to do even if you have no multimedia experience.…

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‘Mobilegeddon’ is Here: Is Your Site Ready?

Back in February we posted a head’s up about Google’s new mobile-friendly label, which the company has started attaching to smartphone search results to let consumers know from the get-go which sites play nicest on the platform. At the time, Google had been testing a new algorithm that would factor in a site’s mobile appeal…

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How to use live video streaming for your business

Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…

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Advertising: From Billboards to Buzzfeed

advertising buzzfeed

Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…

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Hyperlapse by Instagram is Super Cool

I had so much fun trying out the new Hyperlapse app from Instagram in New York this past week. I am not a great cinematographer but I am going to have fun playing with this app. My next video will be of the exhibit floor at the ABC Kids Expo. The Hyperlapse app creates amazing…

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Snapchat Snazzes Up Its Functionality

Late last week, Snapchat unveiled its latest product update — and it was jam packed with new features. The biggest addition is text messaging functionality. In a blog post on their site, they go into a little background explaining their new addition: “But until today, we felt that Snapchat was missing an important part of…

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Why YouTube Videos & Facebook Don’t Always Mix

It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…

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