Marketing Strategies
Infographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
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New on Twitter: A “Buy” Button That Supports Instant Sales
Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet. Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…
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10 Tips for Your Back to School Marketing Plan
We are in the midst of Back to School season and it isn’t too late to implement a few of these tips to capture the attention of parents shopping. I personally haven’t even thought about shopping yet because I still have a few weeks and the weather stays warm in Virginia until late September. So…
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The Buzz About Millennial Moms
Wow- have you heard all of the buzz about Millennial Moms? It has been buzzing for awhile, but we are hitting a fever pitch as they move into an even more desirable age demographic and brands want to know how to connect with them. They are clearly a powerful group and there are key differences…
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Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info
Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…
Read MoreInfluencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…
Read MoreUsing Automated Local Marketing Services
I first came across a client using ReachLocal a couple of years ago and I was dumbfounded by the whole process. The client had hired me to redo their website, work on SEO, update social media, and help generate leads via online advertising. In addition to my cost they were paying ReachLocal a large monthly…
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Why YouTube Videos & Facebook Don’t Always Mix
It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…
Read MoreThe New Twitter Layout- Are You Ready?
We had a long conversation this morning about all of the changes that we have seen on Facebook fan pages and the rapid decline in organic reach. We are still creating great content for clients multiple times a day and feeling very frustrated when 2-3% see many of the posts. There are lots of conversations…
Read More5 Things to Remember When Marketing to Women
1. We don’t just cook, clean, and care for children. I want to roll my eyes here and you probably just did. Of course we do more than cook, clean and mother, but why do so many brands only market those products to us?! Show me the coolest new gadget, a bluetooth headset that will…
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