Influencer Marketing
5 Benefits of Influencer Marketing
We speak with a lot of clients that are just learning about influencer marketing and they aren’t completely sure of why they should add it to their marketing plan and budget. They are often hung up on one metric- how many people will it drive to my website? That is definitely an important factor and…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreWall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…
Read MoreDon’t Let Unplanned Home Hazards Spoil the Season
We recently got the word out to some of our bloggers about holiday safety with this infographic from Allstate. I was blown away with their own personal stories and a video of a cat batting at a lit candle in a holiday centerpiece. Now that I have two young boys, I am constantly worried about…
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How to Monetize Your Blog
We recently presented this list at the Femworking Conference for small businesses and bloggers in DC. It is important to consider each of these if you want to make money blogging. Have an aesthetically pleasing site with home page bio and picture Space the frequency of promoted posts Write in an authentic voice Know what…
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Are You Doing Influencer Marketing All Wrong?
MtoM and TapInfluence are hosting a free webinar on November 14th at 11am MT (1pm ET) and we hope you will attend!
Read MoreM2Moms Conference
We are so excited to be presenting with TapInfluence at the M2Moms Conference in Chicago on October 23-24! We will be presenting our unique influencer marketing story and providing attendees with the results of our research on how social media influences moms’ buying decisions. We attended this conference last year and it was an amazing…
Read MoreMtoM Consulting Becomes First Marketing Firm to be Powered by Automated Influencer Platform
Client Profile: Moms.com
When Tracey, Nicole, and I attended the M2Moms Conference this past October, we were excited to meet the founders behind a great new site moms.com. First of all, we couldn’t believe they were able to get such an amazing URL- I mean who can’t find moms.com? The second surprise was exploring the site and finding…
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