AI
WARNING: AI and META Advertising
Meta is testing several AI-driven tools to enhance ad creative automatically. These features are on by default, and advertisers must deselect them manually if they prefer to keep full creative control. Image Expansion What it does: Automatically expands eligible images to fit different aspect ratios. This helps visuals appear more natural and optimized across various…
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A Sneak Peek: AI for Digital Marketing Guide
The continued growth and evolution of Artificial Intelligence is nothing to be taken lightly. In fact, in many respects, its sense of innovation and adaptation can be intimidating to the human mind. Whether advancements in healthcare, financial institutions, or our favorite, digital marketing, AI is something worthy of keeping up-to-date on. Nevertheless, it is a…
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Predictive Analysis: Revolutionizing Ad Targeting in the Digital Age
In today’s digital era businesses are not only benefitting from technological advancements but also experiencing a significant shift in their operational approaches. At the forefront of this transformation is predictive analysis—an advanced analytics technique powered by artificial intelligence (AI) and machine learning (ML). Predictive analysis empowers businesses to foresee future consumer outcomes. Thereby shaping their…
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I Did Not Write This Blog Post- Who Did?
This blog post was generated by ChatGPT. It took about 30 seconds to write and I honestly think it is better than what I would have come up with. The post image was created by DALL*E 2. It took a few tries and tweaking of the request to get something that wasn’t weird. What does…
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