Social Media Round-Up: From Snapchat Ads to Facebook Video Comments
Congrats, you made it to the end of a long week! Reward yourself by catching up on the social media stories that marketers are buzzing about right now. Snapchat Expands its Advertising Snapchat seems to be on a mission for total social media domination, and this week it announced a bold plan to expand advertising…
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Create, Curate, Collaborate: How to Develop a Smart Video Content Strategy
I don’t know about you, but I find it impossible not to watch Tasty videos when I see one on Facebook or Instagram. Although I’ve yet to make a Cinnamon Roll Breakfast Muffin, I’m instantly hooked (along with millions upon millions of people) Every. Single. Time. Taco Bell tapped into this popular one-minute-recipe trend in…
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Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
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Infographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
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How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
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An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site called The American Mama, which she has now taken offline and called “fake nonsense.” Her post tells mom bloggers to do the same: shut it…
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How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
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UVA McIntire Spring Symposium Recap
I had a fantastic time last week participating in UVA’s McIntire School of Commerce Spring Symposium, Analytics: From Revolution to Evolution. I was honored to be included as a member of the panel accompanying the keynote speaker, Tom Davenport. The other members of the panel included incredible movers and shakers in the world of analytics:…
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MtoM’s Christine Wilson to Speak at UVA’s McIntire School of Commerce
This Friday, MtoM founder and CEO Christine Wilson will return to her alma mater, the University of Virginia, to speak on a panel discussion during the 2016 Spring Symposium. The panel, “Analytics: State of the Art and Future Trends,” is focused on how business analytics are used in everything from social media to human resources.…
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Facebook News: Branded Content, Monetization & More
It’s been a busy month for Facebook. We can hardly keep up with all the news and rumors about the platform’s updates and upcoming developments. In case you missed them, here are a few stories that could have a positive impact on marketers and influencers. Branded Content Until earlier this month, Facebook prohibited marketers, media…
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