Posts by Sam Dixon
The Benefits of a Long-Term Influencer Collaboration
In an online environment that prioritizes quick results and instant gratification, there is something to be said for slowing down and taking the long view of your influencer marketing strategy. Brands have substantially increased their partnerships with influencers over the last few years. According to Linquia’s State of Influencer Marketing 2018 survey, 86% of marketers…
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A Guide to YouTube’s New Live Streaming Features
Last month, YouTube announced a new suite of features to enhance the live streaming video experience. The recent additions include automatic captions for live videos, location tags, and live chat replays after a stream has ended. Here’s a quick overview of the new features and how your brand can use them. Automatic Captions for Live…
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Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down
LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its doors at the end of February. The popular site – which at its peak had 58 million unique visitors – depended heavily on Facebook traffic for distribution. After Facebook’s January announcement that it would be changing its News Feed algorithm…
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Top Social Media Trends of 2018
At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…
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Strong Feelings on the Snapchat Redesign: A Lot of Hate, A Little Love
Snapchat users are not holding back on their opinions of the app’s new design. More than 1.2 million people have signed a Change.org petition asking Snapchat to go “back to the basics” and return to the old design. They complain that the update makes the app more difficult and confusing to navigate: There is a…
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How Businesses Can Use the Instagram Graph API
Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…
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What Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…
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Is Snapchat’s Redesign a Smart Move?
Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…
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Is Organic Reach Dead?
The short answer: no, organic reach isn’t dead. But it has been declining for some time – and it may get more complicated. For marketers trying to get their content seen for free on Facebook, outwitting the News Feed algorithm is a constant challenge. Before 2012, organic reach for Facebook Pages was significantly higher than…
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People Have Mixed Feelings about Facebook… But Can’t Quit It
In the 13 years since its launch, Facebook has become a central part of everyday life… for better or for worse, depending on who you talk to. The social network that has more than 2 billion monthly active users inspires strong emotions in people, from love and loyalty, to annoyance and disdain. A recent Verge…
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