Time Magazine Confirms: Facebook Page Posts Reaching Only 6 Percent of Audience

Time Magazine published an article over the weekend confirming what we wrote about a couple weeks ago on our blog: Facebook Page posts aren’t reaching the audience they once were. Unfortunately, TIME revealed that only SIX PERCENT of a Page’s audience is actually seeing the posts. That’s even lower than we thought.

A quick excerpt from the article (which you can read in full here):

“Over the past several months, Facebook has been reducing the organic reach of Pages. Even if a person Likes a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually.”

What does this mean for brands? It depends who your audience is. If you’re trying to hit teens, single women, or middle-age men, your bottom line probably won’t see a huge hit if you refuse pay to play. But if your target audience is moms, you’re going to have to play ball. As study after study has shown: moms are on Facebook. Marketing budgets will have to be rearranged so there’s incremental funds to help boost relevant, timely, and important posts.

Want to talk more about updating your Marketing budget and strategy? Contact MtoM at info@mtomconsulting.com

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