Archive for July 2022
Revolution Cooking Interview
In an interview on Friday, July 15th, Revolution Cooking dives into its intentions and experiences with influencer marketing. The company has relied on influencer marketing to promote its Revolution Toaster, which they introduced in 2019. Revolution Cooking revealed that the rise of TikTok, especially during the pandemic, proved to be a great help, resulting in…
Read More
Why Influencer Marketing?
In today’s social media-oriented world, influencer marketing is becoming an increasingly important strategy for companies to promote their products and brands. Through this type of social media marketing, companies can use other individuals’ social influence to their advantage with product mentions and endorsements. Here are 5 benefits of influencer marketing: It boosts natural traffic and…
Read More
Influencer Marketing – Why Instagram and TikTok?
The influencer marketing industry has grown substantially in recent years. As social media users have grown to be more interested in what their favorite influencers do, what products they use, and even what causes they support, influencer marketing has become a hugely important tool for many companies. Instagram and TikTok have certainly emerged as the…
Read More
TikTok Beginning to Look Out for Wellness of Users
It has become clear in the past few years that there are many negative effects of social media on mental health worldwide. The majority of people can identify this at some point in their lives as they notice how they compare to others on social media if they use it or feel inadequacy after use. …
Read More
How social media affected college life during COVID-19
Entering the college environment in 2020 was a unique experience to say the least. During a time where students felt largely confined to their dorm room, social media became a drastically more prominent link to the outside world around them. As I reflect back on my first two years of college, I’ve identified some of…
Read More