In today’s social media-oriented world, influencer marketing is becoming an increasingly important strategy for companies to promote their products and brands. Through this type of social media marketing, companies can use other individuals’ social influence to their advantage with product mentions and endorsements.
Here are 5 benefits of influencer marketing:
- It boosts natural traffic and engagement.
Since so many devices now have ad-blocking features, influencers play a large role in bypassing these obstacles to connect with potential buyers. Influencers’ social media posts and shoutouts are a great way to combine the benefits of word-of-mouth and organic advertising approaches in order to amass social followings and high engagement rates. In fact, 74% of consumers rely on social networks to guide purchase decisions, and over 5.1M consumers will seek information on social media channels before deciding to purchase a product.
- It improves SEO rates.
Collaborating with influencers who mention, tag, or endorse your brand on social media can establish high-quality backlinks to your website. It’s essential for companies to maintain high search engine optimization, so popular search engines don’t overlook their content when they’re constantly changing their algorithm and filters. The frequency and popularity of backlinks will help boost your web page in search results. Approximately 40% of social media users have purchased an item after sharing it or marking it as a favorite on Twitter, Facebook, or Pinterest.
- It generates sales.
Since influencers have already established a platform through which they connect to a niche group of followers, they are well positioned to cater their content to said followers. If a company can research and find an influencer whose following is similar to theirs, that individual has a higher chance of promoting their products with target customers. A poll conducted by Tomoson found that for every dollar allocated towards influencer marketing, businesses can increase revenue by $6.50.
- It leads to new ideas and fresh content.
Many companies rely on marketing agencies to create well-tailored and polished content. With social media on an extreme rise, it’s becoming more important than ever to share content that will gain traction and have a viral influence. However, influencers can be a great loophole, as their jobs revolve around creating new and exciting content. They can use their experience and expertise to make posts that can include testimonials or product reviews that are typically seen as less biased and more accurate than a typical ad.
- It increases credibility.
One of the ways influencers become so impactful is they are able to establish a sense of trust and loyalty with their followers. Using a trustworthy influencer to connect with a target audience helps build a dependable relationship with the company. MuseFind reported that over 90% of customers would trust recommendations from strangers (including influencers) over company-endorsed ads.
Influencer marketing can make an extraordinary impact on the future success of a company. Whether you agree with the prominence of social media or not, its exponential growth is likely to make this approach a necessity.