Archive for July 2021
Is TikTok Right for you or your Business?
By now, you’ve most likely heard of TikTok either from the media or from a peer. TikTok has become an integral part of people’s lives as users log on to TikTok for comedic relief, to learn a new dance, or find a new product thanks to #TikTokMadeMeBuyIt. Even businesses are hopping on TikTok to see…
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Choosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…
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