Archive for May 2018
Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…
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Virtual Influencers Can’t Replace Actual Human Connection
Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she has more than a million followers, and partners with brands like Prada and Chanel. Vogue called her “Instagram’s latest It Girl.” The only thing is: she’s not a real person. Miquela is a virtual influencer, a CGI avatar that occupies…
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3 Common Misconceptions about Influencer Marketing
Brands are continuing to see the value in influencer marketing. In Linquia’s State of Influencer Marketing 2018 survey, 86% of respondents said they used influencer marketing in 2017, and 92% of them found it effective. More than a third – 39% – of those surveyed planned to increase their budget for influencers in 2018. The…
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What You Need to Know from Facebook’s F8 Conference
Facebook’s annual F8 developer conference is a showcase for the company’s new products, upcoming changes and overall vision for the future. This year’s F8 conference, held May 1 and 2, seemed like business as usual – with splashy announcements and a keynote speech from CEO Mark Zuckerberg – despite Facebook’s recent high-profile privacy controversy. Here are…
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