Archive for October 2017
Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…
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Your 5 Step Guide to Creating a Great Instagram Story
1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…
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How to Disclose Branded Content on Instagram
Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…
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