Archive for November 2015
Video in Marketing Strategy: 2015 & Beyond
If you spend any part of your day killing time on the Internet, it won’t surprise you to hear that video reigns supreme in the content hierarchy. Video is the type of content that people seek out and engage with – for news, information and entertainment – and it’s only becoming more popular. As I…
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The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay influencers to promote their products and services. This usually meant signing an actor or an athlete or a musician as a brand ambassador to wear your clothing line,…
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What’s the Deal with Ad Blocking?
Ad blocking is not a new phenomenon – there have long been different software options for consumers who want to avoid ads – but it’s reaching a fever pitch right now. Tools that block online ads are becoming hugely popular, with close to 200 million people worldwide using ad blocking software each month. And Apple…
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