Archive for October 2015
Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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Influencers + Professional Videographers= Awesome!
As marketers we all know that video is a very important part of our content strategy and we are gearing up for it to become even more important in 2016. According to Cisco VNI, consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019. Marketers are responding by shifting television…
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Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
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