Archive for August 2015
MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
Read MoreMore Streaming Video! Facebook Launches Live for Verified Celebrities
Yesterday Facebook launched their own live streaming video service, “Live,” as part of their Mentions app which is only available to verified celebrity accounts. The service places Facebook in competition with Twitter’s Periscope and Meerkat which both launched earlier this year. We are excited for the possibilities of utilizing this feature with verified influencers in our campaigns.…
Read MoreBig News for Brands: The Instagram Ads API Is Here
If you thought Instagram was just for selfies and pet pics, think again. Instagram instantly became a major player in the digital advertising space by launching its new ad API this Tuesday. The Facebook-owned company has opened the API to a select group of marketing partners, with plans to roll out access to all advertisers…
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